AI Changes Everything… but also nothing

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  • Post category:Tips / Web Design

Some observers have questioned the long-term viability of creative roles due to the marketing frenzy surrounding the recent influx of AI-powered apps and services.

However, most significant technological change over promises and underdelivers; this is due to our own insecurities and overly optimistic marketing departments. Designers are never replaced by technology; it either fits into our toolkit or it doesn’t.

When the hyperbole is removed and the feature set is examined, it becomes clear that most ‘revolutionary’ technologies have been designed to supplement current workflows. Product roadmaps are determined by humans, and AI is no exception.

Undoubtedly, AI is very good at copying artistic work. Some of its output is merely convincing on the surface. However, it is superficial and utterly incapable of thinking creatively.

The last four paragraphs could not have been written by AI because that is not how AI writes.

What AI Does

There is always one all-knowing person in every social group. They will correct anything and everything, from the best brand of canned tomatoes to Eswatini’s capital, regardless of the topic. We put up with it because we are aware that something terrible happened to them as children that made them feel insignificant and stupid, and because they were raised to always know the right answer, everything they say and do is an effort to win our approval.

That person is AI, which speaks with a shaky grasp on the issues because it has been programmed to always have the solution.

The Actual Risk from AI

The real danger posed by AI is not that it is so advanced as to supplant artists. The real danger is that we will all be duped into believing it is possible. The “AI revolution” has been trumpeted by the technology press for months, but AI is anything but revolutionary.

Let’s ask ChatGPT to respond to a question that customers frequently ask me during kick-off meetings: Which CMS is best for our site?

The answer from ChatGPT is as follows: “The selection of a CMS (Content Management System) for building a website depends on a number of factors, including your technical proficiency, financial constraints, website goals, and personal preferences.” So far, so nebulous, but it continued by recommending six potential CMS in the following order: WordPress, Drupal, Joomla, Wix, Shopify, Squarespace.

ChatGPT isn’t entirely incorrect. Most websites use WordPress as their primary content management system (CMS). It is a good system but not the perfect fit for everyone. There are more modern and expert solutions available if the case warrants but its very nature, AI supports the status quo. Only the existing world is visible to it and so, to make a long story short, entropy, rather than revolution, is the true threat posed by AI.